VENTILATOR SOS
Social Campaign Concept, Art Direction & Illustration
ART DIRECTION
Client: Survivors For Good (UC Berkeley, UCSF, Stanford, Univ. of Miami, Hospital Universitario Infanta Leonor in Madrid, Mission North, Salesforce and Apogee)
Insight: During the start of the COVID-19 Pandemic, the COVID-19 Ventilator Rapid Response Team devised a way to address the shortage by repurposing sleep apnea machines into ventilators for COVID-19 patients. This social & web campaign was created in just one week to help bring awareness and drive donation.
My Role: Campaign concept, art direction, all illustration and social visual design.
Awards: Shortlisted for 5th Annual Shorty Social Good Awards
