COURTYARD ULTIMATE UPGRADE
Campaign Concept, Experiential Art Direction & Design
Art Direction
Client: Courtyard by Marriott & Marriott Bonvoy
For the ‘23-’24 NFL Season, Courtyard by Marriott launched the “Ultimate Upgrade” campaign, turning their designation into a destination. We brought the Official Hotel of the NFL to New York, Baltimore and Seattle — creating bookable “fan suites” for the New York Jets, Baltimore Ravens, and Seattle Seahawks. Each suite was designed specifically for the NFL super fan, with décor, memorabilia and discoverable elements inside the room that connected to their team’s traditions. Lobbies were also transformed, and activations were hosted in each market throughout the season. Those who stayed in these hotels got the chance to win the Ultimate Upgrade: a sleepover at the SBLVIII stadium in Las Vegas.
My role: Campaign concept & art direction, experiential design, printed & digital collateral, and social media talent collaboration concepts.
“ If you could sell this room, it’s the ultimate Seahawks fan room”
“Ravens legend Anquan Boldin teams up with Courtyard by Marriott to deliver ultimate ‘Fan Room’ experience”
