It Takes An Island Campaign
360 Campaign Concept & Art Direction: TV, Print, Radio, Digital Advertising
ART DIRECTION
Client: Catholic Health
The It Takes An Island campaign was created to encourage Long Islanders to stay on Long Island when seeking their cancer treatment, rather than leaving home for Manhattan. The campaign stems from the idea that being in your home environment, surrounded by the people and the places you love, could be beneficial to your cancer journey. Because taking on cancer takes more than just excellent medicine, it really does take a village. Or in this case, an island.
My Role: Campaign concept, 360 art direction, design of all collateral
Agency: Real Chemistry
