Your Heart Is In The Right Place Campaign
360 Campaign Art Direction: Concept, TV, Print, Radio, Digital Advertising
Art Direction
Client: Catholic Health
The Your Heart Is In The Right Place campaign was designed to announce the addition of several new locations of the St. Francis Heart Center, a leading cardiology center located on Long Island, NY. Overhead, authentic shots & found footage of the diverse natural beauty and people of Long Island were chosen to convey that no matter where you go on the island, there’s a hospital just a short drive away for your cardio emergency.
My Role: TV spot concept, storyboard, shot list, casting & styling direction, pre/shoot/post-production art direction. Design of all print ads, OOH, web content & digital banner ads. Supported Copywriter on Radio & TV scripts.
