SUPER BOWL LVII: MARRIOTT | NFL
Experiential Art Direction, Design and Social Media
Art Direction
A Super Bowl stadium suite was reimagined and transformed into a fully functional Courtyard hotel room, complete with authentic hotel furnishings, a fully stocked beer fridge, and surprise NFL talent appearances. As part of Courtyard by Marriott’s partnership with the NFL, two lucky guests got to spend the night at the stadium and wake up ready-to-go on game day.
My role: Experiential art direction, graphic design of all printed & digital collateral (inclusive of stadium LED’s), and social media talent collaboration concepts.
“Being away from your home team doesn’t mean you have to leave your fandom behind”
“Kevin Jonas unveiled Courtyard by Marriott’s suite at State Farm Stadium”
“On Super Bowl Sunday, football fans will wake up in a hotel room inside State Farm Stadium.”
3.2 B+
Social Media Impressions
22 M
Social Engagements to Date
1.4 K
Media Placements
