HEAD & HEART
Art Direction & Character Design | Pitch
ART DIRECTION
Client: Catholic Health
Answering a TV Spot brief to drive traffic to the CHS Cardiology Center, we pitched the adventures of Tick Heartman and his man, Joe, as they navigate NYC to search for the best cardio care. After watching their humorously charming struggle in the Big Apple, the noise of the city clears and they reunite in Long Island at CHS Cardio— At last, something your head and heart can agree on.
My Role: TV spot concept development, character design, storyboard & pitch visuals.
