MORGAN FARRELL
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AIDS2020

AIDS 2020: profiles in resilience

Pro Bono, Art Direction, Community Art

Silver Honor, Pro Bono, Public Health

ART DIRECTION

Client: International Aids Society

Insight: The ‘Profiles in Resilience’ campaign was an opportunity to bring to life HIV activists’ complex and inspiring stories through artwork. By pairing HIV activists from around the globe with local Bay Area visual artists, beautiful, distinct works of art were created. Each artist used their own medium to depict aspects of these resilient individuals that resonated with them. The resulting gallery of images embody both the diversity of the community and the theme of the AIDS 2020 Conference: Resilience. Powerful words from extraordinary people are amplified by the addition of bold, thoughtfully crafted visual interpretations the complex factors that make up human resiliency. These artistic expressions are a product of collaboration at its finest. They exemplify the power of teamwork—the core truth that the only way we will end AIDS is together.

Awards: Silver Honor, Pro Bono, Public Health at the 5th Annual Shorty Social Good Awards | C2A Awards: Honorable Mention, Posters/Cause