RUSH AFTER DARK
Concept Development supporting La Mar Taylor, Art Direction & Design
Art Direction
Client: Marriott Bonvoy & VISA
We teamed up with La Mar Taylor, celebrity Creative Director for the WEEKND, to ideate & execute the “Super Bowl” of Super Bowl Weekend parties, RUSH AFTER DARK. The party featured a photo op with our very own football team, custom LED visual environments, and NFL talent appearances. Opening performance by CHANTEL JEFFRIES and headlining performance by KAYTRANADA. The night culminated with a surprise live performance by H.E.R., who would perform at the Super Bowl LVIII halftime show with Usher just days later.
My role: Concept development, art direction, LED stage visuals, experiential build design, collateral design, video & shoot direction.
Agency: 160over90, an Endeavor Company
