People's Garden

A brand identity was created for People’s Garden, a fictitious cooperative produce store. The stores were intended to be built in food deserts, where access to fresh produce is often limited. The target audience would be those of a low to mid income status i.e. students, young adults and new families.

Over the course of twelve weeks, the concept for People’s Garden was ideated and a brand system including a logo, business card, letterhead, envelopes, and website were designed and peer critiqued. Select process sketches are included below.

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