THIS IS WHERE WE FAN CAMPAIGN: Marriott | NFL
Campaign Concept, Experiential Art Direction, Design & Social Media
Art Direction
As part of Courtyard by Marriott’s This Is Where We Fan campaign, we created an exclusive Thanksgiving dinner on the 50-yard line of MetLife Stadium: “Fansgiving on the 50.” The event included a behind-the-scenes tour of the stadium, a tunnel walk-out experience, a touchdown pass meet & greet with NY Giants player Saquon Barkley, and a 5 course Thanksgiving culinary experience under stadium lights.
My role: Creative concept, look & feel direction, footprint design, furniture & decor, design of all printed & digital collateral, and on-set art direction for social content shoot with talent.
“Whatever it is, the way you tell your story online can make all the difference.”
“Whatever it is, the way you tell your story online can make all the difference.”
